Announcements

Val Morgan & Adstream form digital cinema technology partnership

Australia and New Zealand's leading national supplier of screen advertising Val Morgan, has announced that it has commissioned Adstream Australia to develop a Digital Cinema platform for the automated distribution and management of advertising campaigns across the Val Morgan Cinema Network.

Presently over 55% of cinema screens in the Val Morgan Cinema Network have been digitised and they are being progressively networked. It is anticipated that over 80% of Australian cinema screens will be digitised by July 1, 2012.

The platform will facilitate the receipt of cinema advertising material from agencies and post-houses to Val Morgan and their swift onward distribution to Cinemas with all the critical data, ensuring the campaigns are properly quality assured and scheduled.

Damian Keogh, CEO of Val Morgan said

"This is tremendous news for advertisers and represents a major step change in our medium. The new digital cinema network powered by Adstream will simplify and streamline the process of executing original and adapted cinema campaigns. Speed to screen will be dramatically shortened and production costs reduced, making our powerful Cinema medium even more attractive to advertisers."

Peter Miller, MD of Adstream Australia added,

"We are thrilled to be working with Val Morgan in the exciting and powerful realm of Cinema advertising. It is quite a complex project and much is at stake in getting it right every time. Cinema is such a potent medium, but production and execution has been challenging and costly. We look forward to simplifying that process, helping improve the appeal and drive growth in Cinema advertising."