The RedBull, Smaart Media, Adstream partnership
Feb 17, 2012
Adstream has been successfully working with it's client RedBull
/ Smaart Media for nearly a year now.
Being 100% digitally connected to the LatAm Pan Regional Cable
stations, has meant that Adstream deliver all their broadcast
advertising transmissions for its Pan Regional campaign using one
Adstream digital delivery platform. Additionally, Adstream's Adbank
is able to provide Asset Management for all advertising files,
making them easy to access at any time of day from any device.
Our solution has provided cost and time savings to our client
and we are proud to say that we are considered to be their traffic
team.
Camilo Concha, President of Smaart Media LLC, has been delighted
with the service he has received:
"Traffic is one of the most complex areas and the biggest cause
of stress for brands, media and creative agencies.
Managing the workflow between the creative content and its
agencies is one of the most arduous jobs a department can have.
Fortunately, and for benefit of the Advertising industry, among
us exist those who have the vision, who understand and provide
services to simplify these workflows. Not only do they provide
quality control, but deliver and assist with all broadcasts
technical specifications to guarantee the best product for our
clients. It is for this reason Smaart Media chose to work with
Adstream.
Adstream not only provided personal support for the Redbull
LatAm and Pan Regional Campaign, but also provided Smaart Media
with the proper training, walking hand in hand in this initial
campaign. Guaranteeing all creative material was delivered in
requested times and with the appropriate technical specification
required by the broadcasters.
I can say without doubt, that after 20 years of working in the
area of Marketing and Advertising, Adstream provides the perfect
solution for Traffic, making the whole process less complex and
less stressful. Their friendly platform allows one to have total
control over all assets and its functionalities provides the
ability to share, download and approve tvc's while viewing the
delivery status of creative content all on one interface!
Last but not least, the digital asset management reduces almost
all the problems that existed with the dispatch of hard copies. It
is absolutely worth the time to explore the savings in costs and
personnel that you can obtain with the tools Adstream offers".
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