Little Black Book acquired by Adstream
Aug 26, 2011
London, August 26th 2011 - Adstream, the world's leading
provider of advertising technology solutions, has announced the
acquisition of Little Black Book Online (www.lbbonline.com) and the
incorporation of its team.
Little Black Book was founded in 2009 by Matt Cooper as a
specialised resources directory for creative companies and
professionals in New York and London. It has since
experienced tremendous international growth and today gathers
40,000+ advertising and media professionals across more than 40
cities in the world.
Some of the portal's main features include key-information about
the local media landscape, its top professionals and leading
companies while offering a unique social networking platform with
each city-guide created and recommended by the creative community
itself, besides its popular high-quality news feed.
Gerard Barron, CEO of Adstream says that "the impressive success
of Little Black Book in connecting the advertising community at a
personal level seemed to us an ideal complement to Adstream's own
core capabilities of helping business to connect and interact more
efficiently, both locally and internationally. We are extremely
proud to welcome Matt Cooper to our team and have great plans to
take the success of Little Black Book even further."
Matt Cooper will be based in Adstream's London offices and will
remain in charge of driving forward the growth of the online portal
while incorporating new responsibilities to support the development
and commercialisation of AdBank, Adstream's leading asset
management platform.
Matt Cooper says "I am thrilled in having Little Black Book as
part of Adstream. They are recognised not only by their powerful
technology but also by their fantastic team - they understand it's
a people business and we can see immediate and long-term benefits
to Little Black Book clients and end-users. By working with
Adstream we can now take Little Black Book to the next stage."
For more information about Little Black Book Online, please
visit www.lbbonline.com.
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